The National Childbirth Trust (NCT), along with other non-profit organizations, recently put together a great and informative, yet fun, website about formula marketing in the UK. The goal of the site is to spread the word and inform people about their campaign to stop formula advertising in the UK. The information is great, but for me the best part of the site is Jack.
Jack is an animated super baby that is out to destroy formula ads. You can play the game and help Jack destroy the ads. It's a great resource for kids too, if you want them to learn more about the campaign.
So head on over, read up on the campaign, and don't forget to help Jack strike back!
Thursday, August 23, 2007
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